Infographic of the Week: How to Improve Online Ad Receptivity

Yahoo! study reveals that mindset affects a consumer’s receptivity to advertising
This week’s visual data gems come to you straight from The Advertising Research’s event, re:think 2011, in New York City. On Monday morning, Edwin Wong, Yahoo!’s Director of B2B Insights, shared valuable insights from The Yahoo! “Advertising by Mindset” study. After the jump, find out how advertisers can map the tone, format and call-to-action of ads to a consumer’s mindset and improve ad receptivity.
Inside the consumer mindset

For the Advertising by Mindset study, Yahoo partnered with MediaVest and surveyed more than 3,300 people across the U.S. Our researchers also analyzed millions of Yahoo! user data points to add real-world context to the findings. Here’s what our advertising researchers found:

All online activities can be grouped into seven buckets: manage, shop, research, inform, connect, entertain and passion.

These seven activities can be grouped into three mindsets: accomplishing goals, browsing leisurely and […]

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