New google instant search and adwords
Does anyone know if the new Google instant search that went live today affects a PPC ad’s impressions numbers.
For instance, if I have a PPC ad running for the keyword "watch", my ad will be displayed when someone is typing in "watching your weight". Does this ad display count as an impression? I would hate to have all of my broad keywords CTR’s being skewed due to instant search.
I can see long-tail keywords becoming much more lucrative than these broad keywords if this is the case.:cool::cool
See original post by jobsense
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