4 Tips for Fine-Tuning Mobile Financial Services

Make your users masters of their universe by offering mobile omnipotence
Editor’s Note: This post is the fourth in an ongoing series exploring findings from a recent, comprehensive study undertaken by Yahoo! and Nielsen to discover how people interact with their mobile devices, and the opportunities that those findings present to advertisers.

MarketDash from Yahoo! Finance

Mobile devices have blurred the line between our personal lives and our work lives. So what do we do about it? We use every spare moment—moments like waiting in line, taking the bus or the train, or even waiting at stoplights—to take care of things on our mobile devices.
Increasingly, these while-you-wait activities include things such as accessing bank accounts, transferring funds, paying bills and even comparison shopping for financial services. According to Yahoo! and Nielsen’s Mobile Shopping Framework study, 31 million Americans currently access shopping-related financial services information using their mobile devices. That’s 19% of the U.S. […]

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