Delivering Mobile’s Web of Value

New Yahoo! white paper maps the mobile advertising landscape
It used to be there were three words for business success: “location, location, location.”
Boy, have things changed. Today the way people are going to find your business will likely be: “mobile, PC, TV.”
Mobile is changing the way businesses do business, whether you’re in the movie business, the car business, the soft drink business, the sports business, the publishing business or what-have-you.

“Mobile Internet—Delivering on the Promise of Mobile Advertising” is the first in a new series of Yahoo! white papers designed to help you make sense of the new world of mobile advertising. Part I, released today, is all about how mobile fits into the greater advertising mix—after all, the study notes, “86% of mobile Internet users surf the mobile Web while watching TV.”

“Digital advertising is now an integrated strategy; PC, phone, and tablet.” says Paul Cushman, Senior Director of Mobile Sales Strategy […]

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