5 Questions With CP+B’s Andrew Keller

Meet the new boss, creative collaborator and hair-apparent to the Alex Bogusky throne
Not too many creative shops could convince a client to craft a campaign around the concept that customers think their pizza sucks. But Crispin Porter + Bogusky isn’t your average ad agency: It’s sort of a think tank that’s really great at making TV commercials. And 13-year vet Andrew Keller is more than newly minted CEO of the Boulder, Colo. and Miami-based shop—he’s the heart, guts and creative soul behind memorable campaigns for, yes, Domino’s Pizza, but also Burger King, Microsoft, MINI, Volkswagen, Hulu, Coke Zero, Bolthouse Carrots, Kraft Macaroni & Cheese and a bunch of other brands.
As a creative director, Keller’s work has been bait for both buzz (just try to dislodge that Subservient Chicken or Creepy King from your brain…) and sales spikes (Domino’s experienced a 14.3% jump in same-store sales the quarter after it […]

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