12 New Ad Formats Available on Yahoo!

Enhancing the creative canvas for online advertisers 
More space to tell your brand story. Interactive creative that engages, entertains and drives sales. Social, branding and content solutions that will edge out competitors. Yahoo! delivered all this and more to advertisers in 2010.  
With the launch of 12 ad formats in one year alone, Yahoo! is helping brands and agencies deliver experiences that engage online consumers. Take a look at last year’s ”dynamic dozen,” and consider taking advantage of one or more in 2011:  
1. The Login Page
  
Placement: Exclusive placement on login.yahoo.com—visited by one in 10 Americans every day. Creative can be static or interactive. The interactive version may include a button that opens a 450 x 450 Flash experience or plays a video.  
Size: 1440 x 1024 max (The whole page!)  
Bottom Line: Bigger canvas, bolder creative and massive reach (more than 26 million daily users) with 100% mindshare.  
Creative Examples: Malibu, Traverse, Equinox, Cruze, Volt  and details on the […]

See original post by Administrator