The Demon in the Driver’s Seat

Gene Simmons rocks the house at Ad Week Canada, 2011
It got weird.
Gene Simmons was the big-ticket keynote at this year’s Advertising Week Canada here in Toronto, and he drew what you might call an interesting crowd. The Toronto Star brought “The Demon” to town to speak to Canada’s advertising community on the value of personal branding and entrepreneurship. But the event was open to all who could spare the modest $88.50CDN fee. It became clear at the outset that agency slicksters were pretty evenly matched by rock ‘n roll hipsters.
More on that in a moment. Simmons, a capitalist’s capitalist if there ever was one, gave an inspirational presentation featuring quips, jokes and hard-knock life and business advice. “Business talk,” he said, “is really life talk.” Simmons, 62, showed an almost cringe-inducing heavy metal video that detailed Simmons’ and KISS’ marketing successes over the last 37 years—you know, 100 million albums […]

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