Building Effective Backlinks

Backlinks or off-page optimization are an important element to increase visibility and authority of the website. The first effect is immediate. Anybody visiting web page can follow a link to your page. This is one way of getting traffic to your website. However, the most important benefit of backlinks is the signal that is sent to search engines. Each link to your website means that there is something useful or interesting to read. Many links to particular page mean and confirm usefulness and relevancy of this page. This fact is used by search engines to determine the importance of individual pages. This applies in particular to Google and its patented PageRank algorithm. This algorithm uses backlinks to calculate a number which represents the quality or authority of the page. Unfortunately, not all backlinks have the same value.
At least three factors contribute to the value of a backlink. The first one […]

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