Case Study: Yahoo!’s Retail Solution Drives Customers to the Store

Major national department store uses display ad solution to realize a 5X return-on-ad-spend
Some consumers only shop online, rarely setting foot inside a store. Others still like to touch purchases before they buy. Both groups, however, have something in common: They use the Internet. However, up until recently, retailers could only track the e-commerce impact of their online advertising programs—which represents less than ten percent of total sales.
Enter Yahoo!. Our ability to quantify cross-channel influence offers new insights and much stronger results to retailers’ digital efforts. Using Yahoo!’s retail display solution, one national retailer was able to use a single, two-week display ad campaign to drive both in-store and online sales. Combining custom audience targeting, multiple creative treatments, and both in-store and online sales measurement, this campaign rang up revenue of five times what was spent on the ads themselves.
The Challenge
Today’s consumers are cross-channel shoppers, but when it comes to making […]

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