A year of the new DoubleClick Ad Exchange: improving large publishers’ returns

«With 2011 now underway, we thought it was the perfect time to revisit a big topic from 2010, the DoubleClick Ad Exchange, and take a fresh look at its contribution to the display advertising ecosystem. And we have some new findings to share: a recent analysis that we’ve undertaken shows just how s…»   » source  |  + cache
 

See original post by Chris Gilmer