Any info on Clickinc and their trulink feature?

Here’s the explanation and claim from their website (http://www.clickinc.com/trulink.html):
In any of our competitors’ programs, affiliates will link to you using a unique ID (affiliate will link using http://www.merchant.com/product?affid=XXXX). Google ranks pages using an algorithm that checks how many links are pointing to a web page. Web pages that have more links will always rank higher (Google reckons page must be important since many people link to it).
The problem is that http://www.merchant.com/product (page that you want to achieve high rankings) and http://www.merchant.com/product?affid=XXXX are actually different pages from a Search Engine point of view and as such, even if you have many affiliates, they all seem to link to a different page (since XXXX is a unique number), so affiliate links won’t establish http://www.merchant.com/product as a page with many links to it.
This is where ClickInc.com changes everything
Every time a web page gets a visitor, the referral URL (previous website) is included in […]

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