Ad News and Views from Around the Web

A more feminine Super Bowl; Yahoo! Connected TV; friends, money and Facebook; logo gos vs. no-gos and more

This Super Bowl is one for the ladies
According to an article by David Kiefaber on AdFreak, this year’s Super Bowl ads and pageantry will attempt to appeal to our feminine side. “First off,” writes Keifaber, “the Black Eyed Peas will perform at halftime, instead of a classic rock band chosen at random from the Rock ‘n Roll Nursing Home. Second, more women will be involved in the commercial pageantry… Faith Hill will star in a new spot from Teleflora—a significantly younger and more feminine presence than Don Rickles…” Well, boys, back to the Man Cave!

Yahoo! brings the apps to connected TV
If you’re like us, you watch TV with your laptop, tablet or smartphone in front of you so you can look up info on what you’re viewing. Turns out, a lot […]

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