How increease advertiseing revenue in PPC model

All of us want to increase advertising revenue after losing hundreds, thousands & millions of dollars because bidding method is easily implemented but calculating CPC is somewhat difficult.Then after think about to hire any professional.If you answered following questions then you can consider it quickly.
Have we increased the importance of our online advertising?
Can we enhance the productivity and decrease the cost of publishing content?
Are we getting profit from new revenue model?
How flexible is our digital technology?
Can we track & analyze our online performance?
These are just a few of the questions should consider. But depending on their answers, they can still come to some reasonable conclusions about how well they’re built to thrive on the Internet.

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