4 Tips for Advertisers from CES 2011

Find out what consumers want and what it means for your brand
1. Consumers want uniformity across all screens
Whether it’s seven inches or ten inches or 50 inches, screens have become the way we interact with the world on a daily basis. For today’s hyper-connected consumer, it’s more about getting content in the cloud, not on a specific device. People are used to having access to information wherever they are, whenever they want.
Bottom line for advertisers: Yesterday’s 60-second TV-only spot now gets uploaded to YouTube and becomes a “social object” that might be shared through social networking sites. Think holistically when creating new campaigns. From the start, take the multiple screens a user will use to view your campaigns into consideration. And get creative (see “Old Spice Guy”).
2. Consumers want content that matters to them
The proliferation of screens means that today’s consumers are multi-tasking constantly. And they are also consuming content like never […]

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