Conversion Tracking in Adwords

Hi there I am wondering if someone can help. Can adwords conversion tracking tell you how much a conversion was worth? So for example say you have an ad for red football boots, which currently does not have any conversions. Then someone clicks on your ad, navigates to your site, makes a purchase and on your campaign management you see 1 conversion with a value in the Conv.rate (1-per-click) column. Is there a way for this to be the cumulative total you are making from a conversion?
cheers
Bidean22

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