Turn A Profit Or I’ll Blow Your Head Off!!!

Hi,
Before you think I’m some psycophant…let me explain…
I have had some wonderful success with AdWords and had very many revelations…but what acted as a catalyst for the revelations…was an experience Gary Halbert said turned his marketing career around.
If you haven’t heard of Gary Halbert…he is an "old school" mail marketer…still considered to be one of the best.
Anyway…after having his butt handed to him on a silver platter several times…he asked the question of himself….What if someone had a gun to my head and said "Your next mailing has to turn a profit or I am going to blow your head off!"
So…As I remember the story…Gary said what would I do different…how would I do it different if someone was going to spill the contents of my noggin’ if I didn’t turn a profit on the next mailing?
Now he had several "Aha’s"…but the one I […]

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