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Target CPA Bidding: A new way to meet your ROI goals with Conversion Optimizer

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«Today we’re announcing a new enhancement to Conversion Optimizer: Target CPA Bidding. With Target CPA Bidding, you can set a bid that reflects the average amount you’d like to pay for a conversion rather than the maximum you’re willing to pay for it.
We launched Conversion Optimizer in 2007…»   » source  |  + cache
 

See original post by Chris Gilmer