How Consumer Brands Can Earn Social Currency

I just read the Social Currency Study from Vivaldi Partners, and it included some valuable insights for consumer brands.
While the study is geared towards consumer brands, the information can be adapted by affiliates, too.

Some key insights:

Social currency is not the end, it is merely a means to the end of building strong brands and connecting with people. The study shows many brands and companies invest in social media and technologies and engage in networks that builds conversation or buzz but that does not contribute to the value of its brand and does not translate in business results.
There are six levers that trigger social currency. It is not just conversation that matters. The relative importance of these six dimensions (see definitions at the end of this document) depends on a number of factors: the stage of brand development, the nature of the market of either consumers or customers, the category […]

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