Link Popularity Explained

Link Popularity refers to the number of links pointing to your site, from other sites on the web. Search Engines consider your site to be more important and rank it higher if more sites link to your site. Building Link Popularity is a critical aspect of any effective Search Engine Optimisation campaign. The ´off-page´ factors such as link popularity, PageRank and Anchor Text in incoming links play a major role in your site´s ranking in the search engine results pages.
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