Classic Marketing Mistakes That May Never Go Away

It has been nearly sixty years since organizations began to understand the real importance of marketing strategy and planning.  Prior to the 1950s most companies did not have marketing departments, but instead marketing activities were scattered among many departments such as advertising and sales.  Things began to change as scholars and consultants pushed for companies to adopt strategies designed to unify a variety of marketing activities carried out in different parts of the compRead More…

See original post by Paul Christ