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"Google AdWords Looks Like A Great Tool …
There is ONE central idea, one key concept that Google wants you to understand.
If you have this right, Google will reward you by giving you lower prices on clicks, and your customers will reward you by buying what you have to sell.
If you DON’T have this right, you’ll pay way too much for clicks, your competitors will eat you up, and your whole Google experience will be very, very unpleasant.
The one thing that matters on Google is relevance.
Google’s mission in life was to build a search engine that would give people exactly what they were searching for, as fast as possible. If you were searching for "California butterflies" they wanted to give you the very best and most popular California butterfly websites on the very first page of results.
They developed an amazing mathematical formula for figuring out who visited websites […]

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