GPS Navigation Companies Face New, Powerful Competitors

Garmin, TomTom Slash Prices Amid Google Threat (BusinessWeek)If five years ago you were sitting in a marketing strategy meeting at one of the leading companies in the GPS navigation device business and you were asked to identify who the key competitors would be in five years, it is unlikely the names Google and Apple would be at the top of the list.  But today those are the names that give the GPS navigation companies the chills.

Of course, the rise of these new competitors Read More…

See original post by Paul Christ