Home › Array › Ppc tips

Ppc tips

Posted on Posted in Array

8 PPC Tips

1. Get Negative!
Use negative keywords so that you don’t appear for search terms that are not relevant to you. This will keep costs down and will filter out traffic that is unlikely to be of value to you.

2. Carry On Keywords
Use the same keywords (in the same format) in your ad creative. Then make sure that keyword appears again on your landing page (again in the same format). This will mean your visitors will not lose the ’scent trail’ to finding what they want.

3. Test Ad Creative
Use at least 2 or 3 different versions of ad creative for each ad. See which one converts best and try to optimize for even more conversions.

4. Relate PPC Success To Conversion Goals
Be strict with yourself when measuring the success of your PPC campaigns. Relate campaigns’ performance back to your original conversion goals and don’t get excited by statistics that don’t have […]

See original post by truthat