A Loss Leader Promotion Has Franchisees Crying Foul

Burger King Franchisees Sue Over $1 Promotion (MSNBC)In a posting earlier this week we noted that not all franchisors listen to their franchisees the way Subway did when they developed their popular $5 Footlong promotion.  And here is a perfect example.  Burger King’s franchisees are screaming at the franchisor saying they are losing money on BK’s new, highly publicized $1 Double Cheeseburger promotion.  They go a step further and claim that BK does not have tRead More…

See original post by Paul Christ