The Story Behind the Subway $5 Footlong Promotion

The Accidental Hero (BusinessWeek)The Subway $5 Footlong is a wildly successful promotion.  With the help of a sizable advertising campaign the promotion is one of the most successful sales promotions currently being offered by any retailer and has generated sales of nearly $4 billion in one year. 

But the back-story on how Subway came up with this idea may be even more interesting than the success of the program.  As this story discusses, a single franchisee operaRead More…

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