How a Product’s Image of Quality Can Quickly Evaporate

Maclaren’s Stroller Recall: A Stumbling Response Online (Time)When managing marketing decisions there is always the risk that something unforeseen can damage the reputation a company has spent years building.  Here is story where that may just be the case.  Maclaren is a well-known manufacturer of baby strollers that is well regarded for producing quality products.  But the company faces a very large recall of its strollers (over 1 million) because of serious injuries thaRead More…

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