Understanding the Importance of Branding

The Keys to Brand Success (Millward Brown)For the last few years the guys at Millward Brown have been producing insightful marketing content and this story (in PDF format) continues the good work.  It covers the factors that set brands apart and hopefully make them distinctive such as the brand name, logo, packaging design, etc.   But not only does the story cover the factors important to branding, it also looks at the psychology behind these factors and how these affect Read More…

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