Publisher News and Views From Around the Web

Follow the bouncing user; tweeting for fun and profit; cheap marketing that breeds like bunnies; get your phone to yodel,  and more
 
What’s behind a high bounce rate?
Users “bounce”—that is, click away and say goodbye to your website—when they find your homepage less than interesting. Search Marketing Standard’s Rebecca Appleton gives four reasons why users bounce and tells you what you can do about it. She’s also kind enough to offer tips on how to optimize your landing page for PPC. All that for free. There’s a reason we like her.
Tweet all about it!
Unless you live in L.A. or have an expense account fat enough for your company to fly you there, you’re probably missing the 140 Character Conference (#140), yesterday and today. Well, never fear, Twitter is here. Follow the Tweets by conference-goers, including our own Jeff Sweat. Good stuff for the aspiring publisher to know.
Viral marketing…with Bunnies!
Publishers are always looking […]

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