Just moved 50% of my PPC budget to Mobile cell phones

G’day all.
I have just completed week 5 of a course on marketing to Mobile cell phones.
Been using PPC for a while now with some good success, but have noticed a sharp increase in competition and an even sharper Increase in Keyword costs.
I was looking for an alternative when i found mobile cell phone marketing. It is NOT sending sms Like I thought, In fact it is very similar to the way I use google ppc and others.
You need to market differently but the results have been good. I Moved 50% of my PPC Budget to this medium and the rest will follow in the future.
Just be careful, It is Not the same as the PPC you are used to.
Be great to hear if anyone else having success with this New ppc medium.

See original post by onedumbaussie