New Research Shows Online Ads An Effective Driver of Offline Sales and Branding for CPG

<<comScore and DunnHumby recently released a co-sponsored study proving that the offline sales lift from online display ads can exceed lifts realized from TV. Not only were sales lifts from the internet higher than TV, but they were also achieved sooner. Additionally, an impact was seen acr…>>   (more…)

See original post by Chris Gilmer