Dynamic Keyword Insertion (DKI)

I get a lot of questions re. Dynamic Keyword Insertion (DKI) in AdCenter and how it compares to DKI support in Google AdWords.
If you are new to DKI, i’ve created a video that expalins this in great details for Google AdWords.
Watch this video: http://ppckeywordtoolz.com/videos/dki/dki.html

MS AdCenter DKI Support
The way Microsoft’s AdCenter handles Dynamic Keyword Insertion (DKI) is very similar to Google Adwords but there are some important differences. Here how DKI works in MS AdCenter.
Here’s some prerequsits:
Ad Text max limit is 70 Chars
DKI syntax is : {keyword} or {keyword:default text}
so ‘keyword’ would be replaced by your keyword at runtime.
if the resulting Ad Text exceeds 70 chars the default text will be used in stead.
If that also results in Ad Text exceeding 70 chars then your ad will not show up.
So what about param1, param2 and param3?
Most people have a good understanding of DKI but get a little confused about
param1, param2, […]

See original post by dzoaffiliate