Retailers Respond to Dorm Needs, e-Book Market Gets More Competitive and Why Switzerland Has …

Highlighted Marketing Stories:
If College Dorm Students Need It, Retailers Have It (NPR) – Here is another college-themed story (see Monday’s posts for more).  A major factor in being successful in  marketing is to recognize and take advantage of opportunities when they are presented.  For instance, while not well known to incoming college students and their parents, it seems several big retailers are well aware that bedding in college dorms tends to be different than whaRead More…

See original post by Paul Christ