Colleges Upset With Anheuser Busch’s Marketing, Radiohead Tackles It’s Own Marketing, and …
Highlighted Marketing Stories:
Bud Light Fan Can Draws Criticism (NPR) – With many colleges in the U.S. starting their fall terms this week, this story seems quite timely. Anheuser Busch’s decision to introduce special Fan Cans, where product is packaged in college colors, has raised concerns from some parents and school administrator. And in some situations the beer company has backed off with their packaging promotion.CU spokesman Bronson Hilliard says when the school leaRead More…
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