How Panera Bread Resists Pricing Cuts, More on Tropicana’s Packaging Problem and Social …

Highlighted Marketing Stories:

Slicing the Bread but Not the Prices  (Wall Street Journal) – The recession has been tough on almost all companies and many have resorted to lowering prices in order to keep customers from going elsewhere.  But as this story explains, Panera Bread Company is taking a different approach and instead of trying to attract customers with lower prices it is attracting customers with stronger product offerings.“Most of the world seems to be foRead More…

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