Picking your test type: A/B or Multivariate?

<<Google Website Optimizer lets you run two types of experiments: A/B and Multivariate. Both types help refine your website to increase conversions, but some tests are better suited for A/B while others are better suited for Multivariate. Choosing the appropriate type for your test can save you time a…>>   (more…)

See original post by Chris Gilmer