Starbucks Concept Test, Dynamic Pricing for Online Music, and Legal Issues for …

Highlighted Marketing Stories:
The New Starbucks: A Subtler Brand (ABC News) – This video news story gives a peek at how Starbucks is researching a possible new approach through a no-name test store.  Products include tea, beer and other non-Starbucks product offerings.
Can Starbucks build a new brand that is not easily associated with the well-recognized brand name?

 
New Pricing Plan Soon To Be At Play For Online Music (NPR) – High-tech methods for setting thRead More…

See original post by Paul Christ