Are PPC Built Websites Ruining The Web?

I sat in a seminar today and listened to a guy from a major PPC company who gave a quick run through of what his company does, (and this is the briefest of two point summaries you’ll ever see!):
1. Pay for ad placement in the Google search engine results above the organic results for a whole range of keywords related to the client’s product on the client’s website.
2. Take a client’s website, (or build a new one for them), and change it so that it becomes a landing stage for converting traffic to whatever the product is – when a user searches in Google, and clicks on the paid for ad at the top of the page.
My thoughts, (and apparently the thoughts of one of these guys clients as well!), was that the brand image of the company could somehow be lost in the redesigning of their website into a […]

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