FACEBOOK PPC TIPS [useful]

Facebook’s self-serve ads will really give you some headaches when you first start out. It’s an extremely unique system that APPEARS to be simple, because of the lack of keywords and ease of configuration. This is not true, it is quite hard to get used to their system and algorithms. Here are some tips for anyone getting into Facebook PPC.
DAVID’S FACEBOOK PPC TIPS:
1. Pictures are the #1 priority. They are about as critical as keywords are when comparing Facebook to adwords or yahoo. Rather than split-testing ad-copies you really want to split-test tons and tons of pictures.
2. Pictures are also the #1 pain to get approved by Facebook for many of the niches. You have to make sure to choose pictures that really don’t appear to be commercial or advertisements if you are promoting a niche such as dating. The "sexier" the picture, the harder it is to get approved, […]

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