P&G’s Pringles Strategy and Historic Marketing Promotions

Despite New Flavors, Pringles Faces Crunch Time (MSNBC) – It is quite surprising to see that Pringles is Procter & Gamble’s last remaining food brand.  This story suggests that the new efforts to bolster the product may be designed to prime the product for eventual sale.“More and more, we’re hearing from Procter & Gamble that the food business doesn’t fit in with the rest of their portfolio,” said Ali Dibadj, an analyst with Sanford C. Bernstein.
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See original post by Paul Christ