Wiser Than You

Yahoo!’s Bill Wise talks trash, tackles publishing problems at Digiday
You know it’s a great panel when quips are tweeted:
Yahoo!’s Bill Wise: “I’m smarter than you.”
Time Inc. Media Group’s Kirk McDonald: “You work for Yahoo—how could you be?”
The ribbing was all in good fun, livening up Bill and Kirk’s panel at the Digiday targeting conference’s  ”The Publisher Roundtable.” But Bill, our GM of Global Exchanges, got the last laugh when the audience caught Kirk apparently stretching his experience in the industry by checking his LinkedIn profile.
In addition to providing a ton of laughs, the conference also tackled some big questions around the industry’s use of data and where the market is moving.
What data is a proxy to valuable customers?
There was no argument that the industry felt that they need to use data to enable accuracy, efficiency and scale. There was also no argument that this is HARD! (Well, duh.) Making data actionable and […]

See original post by Administrator