Publishing, Coast to Coast

Yahoo! at OMMA Publish, IAB events
Are you trying to capture more ad dollars? Juggle multiple sales channels? If you’re like most publishers, those questions aren’t far from your mind. Fortunately, the answers aren’t either—especially if you can make it to one of the events Yahoo! is participating in next week in New York and San Francisco.
Yahoo! will be taking opportunities at OMMA Publish, a one-day event on June 17 for publishers In New York, to discuss the challenges faced by the publishing industry—and some of the solutions. Jacob Ross, director of partner professional services, will speak on a panel, “Can Technology Save Publishing?” (We haven’t seen the panel yet, but we assume their answer is “Yes.”) Jacob, along with publishers and representatives from technology companies, will help publishers sort through the ad networks, distribution platforms, site optimization tools, and social media options available to them now. The panel also asks […]

See original post by Administrator