That’s Relevant

7 ways to help you get more relevant YPN ads
Everybody wants relevant ads on their pages—the more relevant they are, the more they’re clicked and the more you’re paid. But how can you ensure that the ads on the page are as relevant as they can be?  Here are some tips to help get more relevant and targeted ads .
Use YPN ad targeting
Yahoo Publisher Network (YPN) has a targeting feature unique to the YPN platform called ad targeting.  With this, you can specify the targeting category in which your page or site fits best.  There are 20 categories and 127 subcategories to choose from.  You can target an entire site, a directory, even selecting specific pages.  You are limited to 50 targeting sites/directories/pages in your Ad Categories section.  It is worth noting that you don’t have to specifically use the targeting for the page content, you can also target based […]

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