How can i optimise my site for maximum legal clicks?

I have been wondering on how this earning through PPC works and have figured out quite a bit about it. I launched a personal cum professional Blogsite of my own to benefit from this scheme. But I would like some suggestions on how can I increase the clicks on the ads on my site, legally as I believe in ethical earning. Some ideas on how I can increase traffic on my site would also be grateful
Thnx in Advance:)

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