Lipton “Free Your Y” Ad Effectiveness Webinar on 4/1/109

<<In 2008,  Unilever  and  Mindshare  teamed up with Google to run a campaign for  Lipton  White Tea  called  “Free Your Y”  . The campaign integrated a YouTube contest asking consumers to show off their youthful spirit on video. The media was supported by Google search, display on G…>>   (more…)

See original post by Chris Gilmer