Tapping Into Tech Consumers

Partnership lets PCMag target its users on Yahoo! pages
The PCMag Digital Network, the online publishing arm of Ziff Davis Media, has always delivered active tech shoppers to its advertisers through its technology reviews. However, when demand began to outpace supply, it took a partnership with Yahoo! to deliver more impressions to help advertisers reach those buyers when they weren’t reading reviews.
The Problem:
PCMag Digital Network wanted to offer its advertisers more traffic on its most coveted reviews pages, such as those in its printer and laptop sections. Although PCMag Digital Network reviews over 2000 products a year, demand for advertising on reviews pages outstripped supply. PCMag Digital Network needed a way to offer its advertisers higher volumes of its most targeted tech buyers.
The Solution:
The company formed a partnership with Yahoo! that lets its advertisers reach users on Yahoo! pages, exponentially expanding PCMag.com’s available advertising space.
The Yahoo! partnership brought huge benefits to […]

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