can anyone point me in the right dirrection..

hey thanks for reading.. im into ebay now but sales are low wanted to expand. i have herd about this pay per click thing.. ive been reading on for a few now. i also herd of blackhat..
Do i have to start my own website to start posting ads.
Can a blog or social network work.
Is ther like a video that can give me more detail..
If you have any other suggestions.. that would be great..
ive only been on this forum a few days and its a great site….:D
p.s. what are the do’s and dont.. for this method

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