Ultimate Tracking Setup

I’m new to the game. I’ve got a website setup and currently promoting a product. Have not activated my ppc campaign yet due to tracking inconsistencies.
I have google analytics installed.
I’m promoting a product on cj.com.
My stats between these two reports don’t jive.
Can someone please offer up some information on the best way to track impressions and ctr along with any other pertinant information i may need?
Thanks!

See original post by MasterSparky