P2p Sem???

While I was poking around and reading about the new HTC G1/Dream :rolleyes:, I recently read an article from the LA Times , which read as something of a rave, concerning a new product; P2Pwords. I’ve been looking for a new PPC medium outside adwords and the like, and it piqued my interests. I’m wondering if anyone has heard of P2Pwords or anything in that area of PPC.
Can’t post links here yet:
latimesblogs.latimes.com/technology/2008/10/what-would-happ.html

See original post by SysIdle