I wasted several thousand on PPC

When I first started my website I wasted several thousand dollars on PPC advertising. The thing about PPC is that it is not a permanent link and it disapears once your money does. I believe that PPC should only be used by a seasoned veteran with a positive cash flow site. Make sure your product sells then use PPC as a small tool help increase traffic. Always be sure to keep tight reigns on your campaigns!!

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