Best Results Spending Less On Your PPC Campaign !!!

I found this article and nice to share for you.
Author: http://sportwatch.thetam.net
Finding the right keywords to choose for your PPC (Pay Per Click) campaign sounds easy, doesn’t it? My site sells hiking boots I’ll buy the phrase hiking boots or my site focuses on computer repair I’ll buy the term computer repair.
Well, those are 2 very popular search terms. You could be competing for thousands of searches per day. What does that mean to you? That means those phrases are going to be expensive.
And because these phrases are so broad you may get visitors to your site but your conversion may not be good. A conversion is a purchase, click, subscription to your newsletter or some positive action by your site visitor.
Now let’s say you define it further. And look at Merrell hiking boots, comfortable hiking boots, computer repair in Denver, Colorado, or spyware removal as your search terms. These terms […]

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